I created SHIFT & THRIVE for women like you. Midlife women who have done so much for everyone else—built families, careers, communities—and are ready for a different kind of success now. The kind that feels just as good as it looks.
This isn’t about burning it all down or starting from scratch. It’s about refining, realigning, and rising into the next version of yourself—with clarity, confidence, and intention.
If you’re craving more freedom, more fulfillment, and more time for what really matters—this is your invitation.
Let’s make the shift together.
— Jody Phifer, Certified Midlife Coach for Women
Helping midlife women dream bigger and take action now.
START HERE
"Jody’s coaching gave me the structure I didn’t know I needed—without the stiff, soul-sucking stuff. She showed me where I was holding myself back and gave me tools that actually worked.
And Pocket Jody GPT? Game changer. It’s like having Jody in my back pocket anytime I need a boost or to get unstuck."
In just a few weeks, everything feels different. I used to avoid sales calls. Now I feel ready and empowered, with real tools that actually work. 
“Jody was great at setting the tone for a safe psychological environment that allowed me to comfortably open up and get to the root of items I needed to address.
I walked away being able to clearly identify my needle movers and strategically plan how to keep all my ships moving so nothing gets stuck at port. The weekly check-ins kept me on course and focused.
Jody is a gem and has a gift for compassion and understanding an individual. I am very thankful for our sessions.”
"I’ve done therapy. I’ve done the courses. I’ve read the self-help books. But Thrive with Intention? This was different. It was focused, supportive, and actually usable in real life. Jody didn’t try to fix me—she helped me see myself differently. (Spoiler: I’m kind of a badass.)
That Future Me exercise? Total game-changer. I can see her now—strong posture, stylish readers, calm energy. And the wild part? I’m starting to be her. I catch myself pausing and asking, ‘What would she do?’ before reacting. That version of me didn’t exist a month ago.
Working with Jody is like having a coach, a therapist, and your smartest, most no-BS friend all in one. She sees through the crap, asks just the right questions, and somehow makes you laugh and cry in the same session. This sh*t works. Slowly, steadily, I’m showing up differently—for myself, and for what I want next. 10/10, would recommend to literally every woman I know."
